Edible Brands Launches Edibles.com for Hemp Products

March 24, 2025

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The new hemp e-commerce marketplace offers many branded products and educational resources.

Image | adobe.stock/Александр Марченко

In a March 20, 2025, press release (1), Edible Brands announced the launch of a new hemp product online marketplace: Edibles.com. As the press release noted, Edible Brands is the parent company of Edible Arrangements, along with freshfruit.com and Rōti Modern Mediterranean. Edibles.com planned to launch in Texas last Thursday, with plans for expansion into legal markets in the Southeast. Additionally, plans for a physical location for a franchising program prototype are underway in Atlanta, Georgia, while some products could be available for nationwide shipping over the next several weeks.

The new marketplace is described as first-of-its-kind, and is intended to increase accessibility and convenience to consumers through delivery of THC products while addressing common challenges consumers face with these kinds of products.

"Edible Brands' wellness-driven approach aligns with the evolving future of this category. With our robust infrastructure and nationwide footprint, we are uniquely positioned to accelerate industry growth," stated Thomas Winstanley, executive vice president at Edibles.com, in the press release. "Joining an organization that prioritizes consumers, advocacy, and innovation allows us to strengthen and shape this emerging market."

Previously, Winstanley was the chief marketing officer of the vertically integrated cannabis company Theory Wellness.

"The hemp industry is evolving rapidly, but consumers still face challenges with perception, education, and accessibility," added Somia Farid Silber, CEO of Edible Brands. "We needed a leader with deep expertise in brand-building and regulatory navigation, and Thomas is the ideal choice to bring our vision for Edibles.com to life. His ability to create seamless consumer experiences—integrating product innovation, operations, and retail—sets him apart. We're making it easier than ever for consumers to access premium, vetted products with the convenience they expect today."

The website states (2) that the products are guaranteed to conform to the standards of child-safe packaging, third party laboratory testing, and cultivation and manufacturing of hemp in the US. Several resources and articles are also available to consumers such as guides to navigating regulations and downloadable certificate of analysis for the products.

Edibles.com organizes products by benefits (including Sleep, Relax, Uplift, and Energy) or by type (drinks, chews, and enhancers). It features brands including Cann, Wana, Cantrip, Happi, Ayrloom, and 1906.

"This is a defining moment for the hemp industry,” stated Jake Bullock, co-founder and CEO of Cann. “A high-quality marketplace like Edibles.com has the power to reshape the future of THC products and drive the long-term industry growth we've all been working toward."

Also included on the website is education resources for consumers. Many of the articles, dating back to December 2024, offer guides to various cannabinoids, including CBD, THCv, CBG, and CBN, plus several guides to edibles.

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