MM411's Journey: From Grassroots Beginnings to Global Cannabis Education Leader

Founded in 2009, MM411 is a cannabis education platform offering a variety science-based courses online. As the company continues to grow, plans for the future involve exploring new areas such as animal health, culinary, and psychedelics. In the first part of this two-part interview, Cannabis Science and Technology Editor, Madeline Colli, sits down with DeVol for more insights.

Watch the video clip and read a partial transcription below!

Madeline Colli: What are the most popular courses offered by MM411?

Chris DeVol: Certainly the courses that are required, it's our bread and butter. It's the one that they have to take. We’re also approved by the American Medical Association for Category 1 physician training, for doctors, nurses, psychologists, dentists, social workers, and pharmacists. So we've got the majority of the categories. Those for sure are very popular courses. The flaws with the Category 1 CEs is that because of the Schedule I – which, by definition, with cannabis, says that there's no medicinal value and it's highly addictive – we can't talk about dosing and how to medicate in those courses. So it by definition, they're kind of flawed, but certainly they are popular and they're well received with the research that's in them.

I would also put our Mastery of Medical Cannabis at the top of the list. It's probably one of the most robust courses that's available anywhere in the world, even the more than expensive university programs. It's one of the things that we're using as the core course with our partnership with Cannabis Science and Technology. And the reviews on that course are just incredible.

We also just formed a partnership with CReDO Science, with Dr. Ethan Russo, he's legendary, and now we’re helping to make sure his legacy is heard. It’s through video and then we take the research and make sure there's what we call a SCORM file of the exact presentation that allows you to just click on an end note and open up all the cited research. The Foundations of Cannabis Therapeutics by Dr. Ethan Russo has also proven to be very, very popular, and we've got now some smaller courses that are coming online. The webinar we did today was on CBG [cannabigerol] and his study of it reducing anxiety, stress, and improving mood, which I have personally experienced in my own patient journey with cannabinoid medication.

We also are looking, with the Triumph acquisition, what health and wellness courses do we want? We've got a Hemp Seed Nutrition course and Hemp Sustainability Foundational course that I think will be very popular. It's launched in Japan first, and it's been proven to be extremely successful in that market. Other pieces of where I want to go would be the animal health/veterinary side of things. Food, certainly, we've got to look at culinary, being part of a worldwide, established for hundreds of years, culinary brand. We want to bring that aspect in, and obviously psychedelics in some of the new, emerging healthcare opportunities for us within our own framework.

I would say that the Mastery of Medical Cannabis, though, if anyone wants to start, that's the course to start with.